How FailUp Capital uses cookies and tracking technologies on its website.
Last updated: March 1, 2025 | Effective Date: March 1, 2025
This Cookie Policy explains how FailUp Capital ("FailUp Capital," "we," "our," or "us") uses cookies and similar tracking technologies when you visit our website at failup.org (the "Site"). It explains what these technologies are, why we use them, and your rights to control our use of them. This Cookie Policy should be read alongside our Privacy Policy, which provides broader information about how we collect and use your personal information.
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, FailUp Capital) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (for example, advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your personal computer or mobile device when you go offline, while session cookies are deleted as soon as you close your web browser.
In addition to cookies, we may use other tracking technologies on the Site. These include:
Web beacons (also called pixel tags or clear GIFs): Small graphic images (usually invisible) that may be included on our Site and in our email messages. They allow us to count users who have visited certain pages of the Site and to verify the open and click-through rates of email messages we send. Web beacons collect only limited information, including a cookie number, time and date of a page view, and a description of the page on which the web beacon resides.
Local storage: We may use browser local storage (also known as HTML5 local storage) to store certain information on your device. Local storage is similar to cookies but can store larger amounts of data and does not automatically expire. We use local storage to remember your cookie consent preference so that we do not need to ask you again on subsequent visits.
Session storage: Similar to local storage but data is cleared when the browser session ends. We may use session storage for temporary functional purposes during your visit.
The cookies we use on the Site can be categorized as follows:
Strictly Necessary Cookies
These cookies are essential for the Site to function properly. They enable core functionality such as page navigation, access to secure areas of the Site, and remembering your cookie consent preference. Without these cookies, the Site cannot function properly. Because these cookies are strictly necessary for the operation of the Site, we do not require your consent to place them. You can block or delete these cookies by changing your browser settings, but this may affect your ability to use the Site.
| Cookie Name | Purpose | Duration |
|---|---|---|
| cookie_consent | Stores your cookie consent preference | 1 year |
| session_id | Maintains your session during a website visit | Session |
Analytics and Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. They help us to know which pages are the most and least popular and see how visitors move around the Site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our Site, and will not be able to monitor its performance. We will only place analytics cookies on your device with your consent.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years |
| _gid | Google Analytics | Stores and updates a unique value for each page visited | 24 hours |
| _gat | Google Analytics | Used to throttle the request rate for Google Analytics | 1 minute |
Functionality Cookies
These cookies enable the Site to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly. We will only place functionality cookies on your device with your consent.
You have the right to decide whether to accept or reject cookies (other than strictly necessary cookies). When you first visit our Site, we present you with a cookie banner that allows you to accept or decline non-essential cookies. You can change your cookie preferences at any time by clearing your browser's local storage (which stores your consent decision) and revisiting the Site.
Browser-Level Cookie Controls
You can also control cookies through your web browser settings. Most browsers allow you to:
Please be aware that if you block cookies, you may not be able to use all the features of our Site. For more information about how to manage cookies in your browser, please visit the help pages of your browser:
Google Analytics Opt-Out
To opt out of being tracked by Google Analytics across all websites, you can install the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you visit that you do not want to have your online activity tracked. The Site does not currently respond to DNT signals. If an industry standard for DNT is adopted that we are required to follow, we will update this Cookie Policy accordingly.
When you visit our Site, you may also receive cookies from third parties that are beyond our control. Third-party cookies may be placed on your device by embedded content from portfolio company websites, social media platforms, or analytics providers. We recommend reviewing the privacy and cookie policies of any third-party services you interact with through our Site.
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Any changes will become effective when we post the revised policy on the Site. The date at the top of this page indicates when this Cookie Policy was last updated.
We encourage you to periodically review this Cookie Policy to stay informed about how we use cookies and related tracking technologies.
If you have any questions about our use of cookies or other tracking technologies, please contact us:
FailUp Capital
Privacy Team
Email: privacy@failup.org
Website: failup.org/contact
For more information about how we handle your personal data generally, please see our Privacy Policy.